Global Head Of Trends and Insights, TrendWatching.com
The ultimate question for any innovator is simple: what are people going to want next? In this fast-paced session, TrendWatching's Global Head of Trends and Insights, David Mattin, shares five consumer trends that any digital innovator should have on their radar in 2017 and beyond. These highly actionable trends will empower you to build your next product, service, campaign or business model – and to make sure it's deeply grounded in the needs and wants of your users. Along the way, learn TrendWatching's powerful trend spotting methodology, and leave ready to spot the next wave of trends yourself.
David has over 12 years experience in writing and speaking about technological, social and cultural change. At TrendWatching, David leads trend thinking. As an innovation and consumer insight expert, he is regularly quoted across UK broadsheets and by international media. David is the co-author of "Trend-Driven Innovation", published by Wiley.